The HERLOW Story

We didn’t set out to build a skincare brand. We set out to feel at home in our skin again.

We’re a military family — resilience, discipline, and adaptability have shaped who we are.
But none of that prepared us for the skin changes life threw at us.

Products that once worked suddenly caused burning and irritation.
“Gentle” formulas weren’t actually gentle.
Dermatologists shrugged and offered the same advice: “Try something mild.”

And while our triggers were different, our frustration was the same.

Zayna experienced intense dryness and sensitivity during major hormonal shifts — changes that made her feel like a stranger in her own skin.
Meanwhile, I’ve dealt with eczema and flare-ups since childhood, so I knew the exhaustion of buying products that only made things worse.

We weren’t searching for perfection.
We were searching for comfort.

That search led us backward — toward simple, nutrient-rich ingredients that supported skin before the beauty industry became overloaded with harsh actives and complex routines.
Grass-fed tallow. Honey. Chamomile. Thoughtful botanicals.
Ingredients the skin naturally understands.

Within days of switching to gentle, lipid-rich care, everything changed.
The burning stopped.
The dryness eased.
The fear of washing her face disappeared.

Zayna said something that shaped HERLOW from that moment on:

“My skin finally feels safe again.”

HERLOW was created for anyone who has felt that same confusion — whether from stress, hormones, postpartum shifts, eczema, sensitivity, or simply from skin that has evolved over time.

And today, that includes mature, dry, and sensitive skin, too — because the more women we spoke to, the more we realized how universal these struggles are.
Women facing texture changes, thinning skin, dryness, irritation, and sensitivity — often made worse by harsh “anti-aging” routines.

We’re not here to fight your skin.
We’re here to nourish it.

HERLOW is a pro-aging, comfort-first ritual built on:

  • short-formula, small-batch care

  • barrier-supportive ingredients

  • nutrient-rich lipids

  • soothing botanicals

  • clean, gentle formulations your skin recognizes

For pregnancy.
For postpartum.
For sensitivity.
For eczema.
For hormonal shifts.
For mature, evolving skin.
For anyone who wants skincare that feels safe, calming, and deeply nourishing again.

HERLOW isn’t about “fixing.”
It’s about supporting the skin you already have — through every chapter of your life.

— Founders, Terrel & Zayna
HERLOW